Surface/visceral delight

Surface or visceral delight is the instinctive positive reaction users have to the look and feel of a product. This reaction is based on our natural preferences and evolution. For example, when we see a sleek, shiny smartphone, we instantly want it because it looks appealing and high-quality.

To create visceral delight, focus on aesthetics and visual design. Use colors, shapes, and images that appeal to your users. Ensure the interface is visually pleasing and engaging without making it too cluttered. Even if these elements don’t affect usability directly, they play a big role in creating a positive first impression and making users feel good about using the product.^[1]