How to tackle the halo and horn effect

To tackle the halo and horn effects in UX design, focus on providing a consistent and balanced user experience. Here are some ways to do so:

• Prioritize visual appeal while maintaining usability. Make sure your UI is navigable, intuitive, and easy to use.
• Ensure that the internal search feature delivers relevant results promptly, as it often forms users' initial impressions of your platform. This feature is often seen as the deciding factor when users evaluate a website or an app.
• Simplify the account setup process to provide a seamless experience, preventing early frustration that may affect users' overall perception of your service.
• Regularly gather user feedback and metrics to identify areas for improvement and ensure a consistently positive user experience throughout the product lifecycle.