Evoke the feeling of transparency

Transparency is crucial in building user trust. Just like in real life, people appreciate when websites are upfront with information. Consider a subscription-based fitness app. Users want to know the monthly cost, any cancellation fees, and if there are extra charges for premium features. Displaying this information prominently on the sign-up page builds trust. Conversely, hiding fees in the fine print or revealing them only at checkout can make users feel tricked.

To introduce transparency in your UI, follow these steps:

• List all costs, including taxes and fees, upfront.
• Provide links to return policies, terms of service, and FAQs in visible locations.
• Display contact details prominently, making it easy for users to reach out with questions.
• Offer detailed descriptions of what each service includes and any limitations.