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Maintain vertical rhythm

Maintain vertical rhythm Bad Practice
Maintain vertical rhythm Best Practice

When incorporating images and media elements of different sizes into your design, maintain flexibility to adapt to these variations while preserving a consistent vertical rhythm. Vertical rhythm is important because it creates a visually harmonious and organized layout, making the content easier to read and navigate.

Avoid leaving large gaps between elements by aiming for a harmonious flow that accommodates diverse content sizes. For example, in a grid-based layout with text blocks interspersed with images, don't stick rigidly to fixed vertical spacing. Instead, adjust the spacing dynamically based on the height of the media elements. If an image is taller, let the adjacent text block align snugly next to it, minimizing excessive white space. This approach ensures a visually cohesive and balanced design, enhancing the overall user experience by making the layout look more structured and intentional.

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