Playful brands
Script typefaces are often considered to be more playful or flamboyant than other typefaces styles. They're an excellent choice when designing the typography for a brand that fits those keywords.
There's one big caveat about using script typefaces, though — they're unsuitable for body copy. Script typefaces are perfect for things like wordmark logos or large headings, but they become very difficult to read at smaller sizes. You'll want to pair them with serif or sans serif typefaces for the body of your content.