Real

The real principle of service design encourages designing services that are grounded in the real world and are practical, functional, and effective. It emphasizes the importance of understanding the real needs of users, as well as the context and environment in which the service will be used. This includes taking into account the physical, social, and cultural aspects of the service environment.

The real principle also emphasizes the importance of prototyping and testing services in the real world, with real users, and in real contexts. This helps identify and address any issues that arise during the service experience. For example, let's say a healthcare organization wants to develop a new telemedicine service. Applying the real principle of service design here might involve:

• Understanding the practical realities such as the availability of technology, internet connectivity, and patient privacy concerns
• Developing the service with these practical realities in mind. For example, designing the service to work on a variety of devices and internet speeds
• Testing the telemedicine service in the real-world context of healthcare delivery. For example, in a clinic or hospital setting to ensure that it is practical and sustainable
• Continuously monitoring and evaluating the service to identify areas for improvement