Feedback plays a crucial role in service design, even before the service is fully rolled out to users. Early user feedback can be collected using low or high-fidelity prototypes or even an MVP if available. This can help engage potential customers and gather insights to shape the final product or service.

During the implementation phase, feedback can be obtained through user testing and usability studies. This involves observing and gathering input from users as they interact with the newly implemented service. Their feedback helps identify usability issues, user experience gaps, or areas requiring improvement.

Post-implementation feedback can also be collected through surveys, interviews, or focus groups. These methods allow organizations to gather insights into how the service design is perceived, its impact on user satisfaction, and any areas for improvement. Additionally, organizations can leverage analytics and data analysis to gather feedback on service usage patterns, user behavior, and performance metrics.