Define the purpose and goals
Defining the purpose and goals of a co-creative workshop involves clarifying what you hope to accomplish through the collaborative session. It sets the direction and focus for the workshop, ensuring that all participants are aligned and working towards a common outcome. To define the purpose and goals of your co-creation workshop:
- Identify the problem or opportunity. Clearly articulate the challenge or opportunity you want to address through the workshop. For example, let's say you are designing a new mobile app for a travel agency and want to improve the user experience during the booking process.
- Determine the desired outcomes. Define what you want to achieve by the end of the workshop. This could include generating innovative ideas, identifying pain points, creating prototypes, or developing a roadmap for implementation.
- Engage stakeholders. Consider the stakeholders who should participate in the workshop based on their relevance and expertise. In the travel app example, this might include representatives from the travel agency, app users, and designers.
- Craft a clear purpose statement. Summarize the overall purpose of the workshop in a concise and meaningful statement. For instance, the purpose could be "To collaboratively design a user-friendly app booking experience that meets the needs of travelers and aligns with the travel agency's brand."
- Define specific goals. Break down the purpose into specific goals that are achievable within the workshop's timeframe. These goals could include "Generating at least five innovative ideas for simplifying the booking process" or "Creating a low-fidelity prototype of the new app interface.”
This clarity maximizes the effectiveness of the workshop in generating innovative solutions.
