Co-creation workshops vs. focus groups

Focus groups and co-creation workshops are sometimes confused because they both involve gathering a group of people for insights. However, they differ in their objectives and methodologies. Focus groups are typically used to gather qualitative data and opinions from participants on a specific topic.

They involve a moderator who guides the discussion and encourages participants to share their thoughts and experiences. Focus groups are useful for exploring attitudes, perceptions, and preferences, as well as identifying potential issues or areas for improvement. They are commonly employed during the early stages of product development or market research.^[1]

On the other hand, co-creation workshops are designed to actively involve participants in the creative process. These workshops bring together individuals with diverse backgrounds and expertise to generate innovative ideas, solve problems, and design new solutions. Co-creation workshops encourage active participation, creativity, and idea generation through various activities like brainstorming and prototyping. They are particularly valuable when generating fresh and actionable insights and solutions.