Turning a product pitch into a measurable statement

A product pitch often begins as a broad promise, but to serve as a value proposition, it needs measurable outcomes. Vague phrases like increase productivity or improve collaboration sound appealing but fail to convince because they lack evidence. The challenge is to connect the pitch to metrics that show impact.

For instance, instead of saying that a tool helps teams save time, the statement could specify that it reduces the average time to schedule a meeting from hours to minutes or lowers the number of missed calls by a clear percentage. Framing benefits in measurable terms makes the proposition more credible and easier to test later with real data.

To practice, take a draft product pitch and rewrite it by adding numbers that reflect efficiency, cost savings, or user satisfaction. This not only strengthens the message but also sets up clear expectations that can later be validated through success metrics.^[1]