Researching user needs for MVP design

While earlier research helped identify various market gaps and user pain points, MVP research narrows in on discovering the most critical pain points and behaviors your MVP can realistically solve with minimal scope and effort. This involves deep conversations with target users to understand their challenges and motivations, gathering broader quantitative data to validate assumptions, and observing user behaviors to uncover hidden challenges.

Early research also prevents teams from wasting effort on features that look appealing but are not actually useful. Insights like these shape the MVP into a solution that fits real behavior.

The value of research lies not in collecting endless data but in identifying patterns that highlight genuine needs. With this focus, the MVP becomes a test of something meaningful, not a shot in the dark.