Strategic alignment

Strategic alignment means ensuring product changes support business goals. When evaluating a new feature, start with your company's main goal — like "grow enterprise customers by 40%." Then ask: Will this feature help enterprise customers solve their biggest problems? Track specific numbers like how many enterprise users adopt the feature in the first month and whether it helps close enterprise deals faster. For example, if a team adds single sign-on (SSO) to their product, they should measure how many enterprise trials convert to paid accounts after using SSO compared to before. This shows whether the feature actually helps achieve the business goal of enterprise growth.