AR is largely unregulated

The rapid growth of AR technology has raised concerns about its potential for misuse, especially since it remains largely unregulated. Designers need to consider not only the needs of their users but also the broader public implications. For example, AR could be used for false advertising, tricking consumers into purchasing products or services based on misleading virtual enhancements.

Additionally, facial recognition technology, often integrated with AR, can pose serious risks, such as falsely implicating individuals due to its potential inaccuracies, which could lead to wrongful accusations or even incarceration. As AR continues to evolve, there is also the risk of unwanted exposure to inappropriate content. Imagine an adult-themed AR ad appearing near a daycare, for instance.

Like all technologies, AR must be designed responsibly. Users should have control over the AR content they are exposed to and the data they choose to share. The ability to decide what is seen and how personal information is handled should lie with the consumer, ensuring that their privacy and interests are protected.