Writing effective OKRs
Powerful objectives inspire action through clarity and emotional resonance. Good objectives are concise, memorable, and ambitious enough to energize your team. Instead of vague corporate language like "Optimize customer acquisition efficiency," use simple, inspiring statements like "Make our signup process the simplest in the industry."
Key results transform your objectives into measurable outcomes. Each key result needs a specific number and unit of measurement so everyone can clearly see progress. For example, rather than "Improve website performance," a better key result would be "Reduce page load time from 4.2 seconds to under 1.5 seconds." This precision eliminates debates about whether you've succeeded.
Also, limit each team to one objective with 2-3 key results. Focus on achieving the objective with the highest impact first before moving on to the next one.
Pro Tip: Draft your OKRs, then explain them to someone unfamiliar with your work. If they immediately understand what you're trying to achieve and how you'll measure success, you're on the right track.
