Moving from subjective to objective

Subjective discussions often circle endlessly without resolution. For example, a team might debate whether a new interface is "intuitive" or "confusing" based solely on individual impressions, with little progress toward consensus. Transforming subjective qualities into measurable metrics breaks this cycle.

Instead of arguing about interface intuitiveness, teams can measure task completion rates, time-on-task, or error rates. When someone makes a subjective claim, respond with "How might we measure that?" to gently guide the conversation toward observable evidence. This shift to objective criteria doesn't eliminate judgment; it simply grounds it in observable reality.