Product management manifests differently across industries and organizations.

Industry specialization distinguishes:

• Consumer packaged goods PMs focus on marketing, distribution, and brand positioning.
• Technology PMs concentrate on digital experiences and work closely with engineering.

Functional specialization distinguishes:

• Technical PMs have engineering backgrounds and often work on developer tools.
• Growth PMs focus on metrics like user acquisition, activation, and revenue.
• UX-oriented PMs specialize in user experience and interface design decisions.

Business model distinguishes:

• B2B product management involves longer sales cycles and complex stakeholder needs.
• B2C product management has shorter cycles and direct consumer relationships.
• Platform PMs work on foundations that other products build upon.

Core principles of understanding user needs, defining value propositions, and delivering outcomes remain consistent across all PM types.^[1]