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The evolution of product management

Modern product management has transformed dramatically since its origins at Procter & Gamble in the 1930s. Initially focused on brand management, the role evolved when Neil McElroy introduced "brand men" to take ownership of specific products. Technology companies later adopted and expanded this approach, with pioneers like Microsoft and Apple adapting it to software development. The digital revolution shifted product management toward a more technical approach. Japanese principles like Kaizen (continuous improvement) influenced modern practices, emphasizing data and user feedback.[1] Today's product managers bridge customer needs, business objectives, and technical realities. They balance competing priorities while maintaining strategic vision. The discipline continues evolving with product-led growth strategies and adapting to emerging technologies like AI and blockchain.

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