Product managers serve as the strategic compass for their products. They craft a compelling vision that inspires teams and provides clear direction. Consider how the first product managers at Spotify envisioned a personalized music experience beyond simple streaming. They didn't just focus on the technical features of music delivery. Instead, they created a vision around discovering new music tailored to individual tastes. This strategic role means looking beyond immediate features to see the product's future position.

Good product managers balance short-term needs with long-term goals. They connect company objectives to specific product decisions that deliver real value. The visionary aspect requires staying informed about industry trends and customer behaviors. When Netflix shifted from DVD rentals to streaming, their product managers anticipated changing consumer preferences.^[1]They maintained a realistic view of available resources while pushing toward an ambitious future state. Effective product managers create visions that both motivate teams and guide everyday decisions.