A content audit is a detailed review of the content you have in your inventory, focusing on assessing its quality and effectiveness. It helps identify what needs updating, where there are gaps, and which pieces might be ready for removal. For example, imagine you're managing a non-profit organization's website. During a content audit, you might find outdated blog posts about past events, missing information on new initiatives, and redundant articles about the same topic.

By evaluating this content, you can update event information, create new pages for current projects, and consolidate similar articles. This process ensures your website stays accurate, engaging, and aligned with your organization's mission, enhancing its overall impact.