Maintain and provide regular updates
Content inventories and audits are ongoing tasks, never truly finished. To effectively manage and maintain them:
- Provide impactful updates initially and at regular intervals. Reflect any new content, changes to existing content, or retired pieces promptly in your records. This ensures your inventory and audit remain accurate and useful.
- Keep your team informed with meaningful, concise updates to build trust and encourage collaboration. Avoid overloading them with unnecessary details.
- Utilize content-management systems and tools to automate the inventory portion where possible, e.g., Rockee or MarketMuse. This ensures your content stays relevant, high-quality, and aligned with your organization's goals.
Pro Tip: Start with a manageable subset of high-impact content, like a specific website section or topic. This approach lets you thoroughly assess and improve the content without being overwhelmed by the entire library.
