Stakeholder prioritization helps focus engagement efforts where they matter most. Using data from identification, power mapping, and interest analysis, this systematic approach determines which stakeholders need immediate attention and what level of engagement each requires.

The influence/interest matrix serves as a practical tool for prioritization, dividing stakeholders into four key categories:

• Promoters (high influence, high interest): Engage closely with these stakeholders through regular meetings and direct collaboration
• Latents (high influence, low interest): Keep these stakeholders satisfied through consistent updates and thoughtful communication
• Defenders (low influence, high interest): Keep these stakeholders informed through regular reports and feedback channels
• Apathetics (low influence, low interest): Monitor these stakeholders through occasional check-ins and general communications