Interest analysis reveals what drives different stakeholders' positions on government initiatives. While some stakeholders actively support a project, others might oppose or remain neutral. Understanding the reasons helps build better engagement strategies.

Interest analysis goes beyond what stakeholders say publicly. Some might support an initiative to achieve their program area mandates or for economic benefits, while others might resist due to cultural values or operational concerns. Even stakeholders from the same group may have conflicting interests based on how changes affect their work, resources, or responsibilities.

Key areas to analyze:

• Impact level: How changes directly affect stakeholders' mandate, work, or life
• Economic factors: Financial implications and resource considerations
• Operational concerns: How changes affect daily operations and procedures
• Cultural values: Beliefs and traditions that influence positions
• Professional obligations: How changes affect job requirements and responsibilities

Understanding these diverse interests helps predict potential resistance points and identify common ground.^[1]