Episodic memory refers to the information stored in a person’s long-term memory about specific events and experiences, tied to particular times and places. For example, a surprise birthday party at a sibling’s apartment is an instance of episodic memory.

These memories are vivid and personal because they are associated with meaningful events and locations. They are often recalled through connections with specific times or places, making them easily accessible and memorable.

In gamification, creating episodic memories can significantly enhance the learning experience. For instance, the language learning app Duolingo uses episodic memory principles by placing users in immersive scenarios where they practice language skills. Users might find themselves in a virtual café, ordering food in the language they are learning. This method ties the learning content to a specific, memorable context, making it easier to recall.