ARCS Model: Attention & Relevance
One way to enhance motivation in gamified learning experience is by examining John Keller's ARCS model, widely known in instructional design and e-learning. This model emphasizes four key factors: Attention, Relevance, Confidence, and Satisfaction, each crucial in creating engaging and effective learning experiences.
Attention refers to capturing users' interest. This can be achieved through:
- Perceptual arousal: Using relatable examples, surprise elements, or conflicts to draw attention.
- Inquiry arousal: Stimulating curiosity with questions, problems to solve, or hands-on activities.
- Variability: Keeping users engaged by periodically changing the delivery method.
Relevance is about making the material relevant to users. It can be done by:
- Goal orientation: Explaining the importance of the goal and its future benefits.
- Matching motives: Aligning instructional goals with users' motives, such as achievement, risk-taking, power, or affiliation.
- Familiarity: Relating new knowledge to what users already know.
- Modeling: Demonstrating the results of learning the new information.