<?xml version="1.0" encoding="utf-8"?>

ARCS Model: Attention & Relevance

ARCS Model: Attention & Relevance Bad Practice
ARCS Model: Attention & Relevance Best Practice

One way to enhance motivation in gamified learning experience is by examining John Keller's ARCS model, widely known in instructional design and e-learning. This model emphasizes four key factors: Attention, Relevance, Confidence, and Satisfaction, each crucial in creating engaging and effective learning experiences.

Attention refers to capturing users' interest. This can be achieved through:

  • Perceptual arousal: Using relatable examples, surprise elements, or conflicts to draw attention.
  • Inquiry arousal: Stimulating curiosity with questions, problems to solve, or hands-on activities.
  • Variability: Keeping users engaged by periodically changing the delivery method.

Relevance is about making the material relevant to users. It can be done by:

  • Goal orientation: Explaining the importance of the goal and its future benefits.
  • Matching motives: Aligning instructional goals with users' motives, such as achievement, risk-taking, power, or affiliation.
  • Familiarity: Relating new knowledge to what users already know.
  • Modeling: Demonstrating the results of learning the new information.

Improve your UX & Product skills with interactive courses that actually work