Explore motivation behind tasks

Deciding if your product needs gamification depends on the motivation needed for users to complete a desired task. So, when is motivation important? There are two main situations where motivation is key:

• Tasks that involve creativity, unique skills, and teamwork. For example, in a design collaboration app, creating a new marketing campaign may require innovation and collaboration. Here, extrinsic rewards like points might not work. Instead, use gamification elements like design challenges, where teams compete to create the best concept, or incorporating role-playing scenarios where team members take on different personas to spark creativity and enhance teamwork.
• Dull, boring, and repetitive tasks. For instance, in a fitness tracking app, logging daily workouts can become monotonous. Adding game-like elements, like earning rewards for completing weekly workout goals or unlocking new achievements for consistency, can make these tasks more engaging and fun. Gamification can add meaning, interest, and challenge, making a big impact here.^[1]