Define the value you gain from a certain user behavior

Gamification is about motivating people. To see if it fits your project, ask yourself if encouraging certain user actions will solve a business problem. For example, in an e-learning platform, you might want students to complete more courses. If students are motivated to finish courses to earn badges or certificates, this increases course completion rates. Completion can encourage students to engage more with your product and recommend it to others, directly benefiting their learning and boosting your platform’s success.

As an exercise, consider the behaviors you want to encourage in your users through gamification. If these behaviors align with your business goals, gamification might be a useful strategy for you.