Global scaling considerations

Scaling globally introduces complexity beyond just translating your interface. Different markets have different user behaviors, payment methods, and regulatory requirements.

Start with infrastructure that supports global users. Deploy servers or cloud services in multiple regions to reduce latency. Users won't tolerate slow products - if your app takes 5 seconds to load in India, competitors will win.

Adapt your product for local markets using a flexible, modular design that doesn’t fragment the codebase. Build abstraction layers for payments — for example, allowing credit cards in the US, UPI in India, and boletos in Brazil. Design flexible data models that handle different address formats, phone numbers, time zones, and name structures.