SWOT analysis framework

SWOT analysis examines internal Strengths and Weaknesses alongside external Opportunities and Threats. This framework provides a structured way to assess your competitive position and strategic options.

Each quadrant reveals different insights about your product's market readiness:

• Strengths might include unique technology, strong brand, or excellent team
• Weaknesses could be limited resources, technical debt, or poor market timing
• Opportunities encompass market trends, competitor mistakes, or regulatory changes
• Threats include new entrants, substitute products, or economic downturns

The real value comes from connecting quadrants. Can you use strengths to capture opportunities? How might you address weaknesses before threats materialize? This cross-analysis generates actionable strategies rather than just lists.^[1]