Reiterate the value proposition
When users decide to leave, they're likely to leave. However, it's never too late to remind them what they stand to lose if they delete their account or unsubscribe and the benefits they will retain if they decide to stay.
When showing the benefits and consequences of leaving, be brief but informative. You may even offer users to change their membership plan if the one they're using isn't satisfying. If done correctly, users may reconsider their decision and, instead of deleting their account, pause it temporarily.
Pro Tip: Avoid distracting users from the cancellation process by hiding the Delete Account/Unsubscribe button.
