Request a reason for canceling

When users decide to cancel their subscription, it's a great opportunity to receive feedback and learn what can be improved. Was the product too expensive? Did users prefer a competitor? Did they get what they needed and no longer need the service?

Don't make this question mandatory and avoid pressing users to provide a detailed answer. Be polite and provide possible options for why users may want to leave. Additionally, include a section labeled "Other" that allows users to provide their own reasons for leaving in an open-ended format.