Start with text blocks

Text blocks serve as the foundation for content planning in early wireframes. These containers or squiggly lines represent where text will appear without committing to specific words. They help teams focus on layout structure and content organization before copywriting begins.

Using text blocks allows designers to define container dimensions and establish visual hierarchy. A block with larger text signals a headline, while smaller text blocks indicate body content. This approach keeps early discussions focused on information architecture rather than word choices.

Text blocks work best during initial brainstorming when the content strategy is still evolving. They communicate the general idea of how information flows through a page. As the project progresses, these placeholders should gradually give way to more realistic text representations that reveal how actual content will behave.