It can be tempting to use dark patterns — deceptive design techniques — aimed at manipulating user behavior for short-term gains. However, resorting to such tactics is ethically wrong and can harm both your product and company in the long run.^[1]

For example, a subscription-based mobile app might employ a dark pattern by making it challenging for users to cancel their subscriptions. While this may boost short-term revenue, it leads to frustrated users who feel deceived. This negative experience can result in bad reviews, lost trust, and ultimately, users abandoning the app.

In the age of social media and online communities, word spreads quickly about such practices, tarnishing a company's reputation. It's essential to prioritize ethical design practices, as building trust and maintaining a positive brand image are paramount for long-term success.