Involve diverse groups in user research

Getting feedback from a wide range of users helps spot issues and needs that might be missed if only a similar group of people are asked. Being inclusive also means making sure everyone benefits in our increasingly digital world.

Make an effort to include people from diverse experiences, ages, genders, cultures, and abilities. For instance, if you're developing an app for managing money, get input from users with various financial situations. This can reveal unique insights into how different people handle their money. Talking to users who aren't tech-savvy could show the need for a simpler design or easier navigation. Likewise, input from users with lower incomes might highlight the importance of features like budgeting tools or low-balance alerts.