The Eisenhower Matrix, also called the Urgent-Important Matrix, is a tool for sorting ideas based on how urgent and important they are. In the design thinking process, it helps prioritize ideas and categorize them into 4 groups:

• Urgent and important (Act on it now): These are critical ideas that need immediate attention, like fixing a major design issue that could harm the user experience.
• Important but not urgent (Plan for it): These are significant ideas that don't need immediate action. They could involve improving user interface elements or adding new features, which can be planned for future phases.
• Not important but urgent (Delegate it): These ideas need quick action but aren't crucial to the project's main goals. Examples could be minor design tweaks or extra features that can be delegated to team members or considered later.
• Not urgent and not important (Set aside): These ideas don't urgently impact the project and aren't aligned with its main objectives. They can be noted for potential future exploration but aren't a priority right now.