Parallel design in UX involves multiple designers creating user interface suggestions independently, later merging these into one design. This method speeds up time-to-market by exploring various designs at once.

A study showed usability improvement of 70% with parallel design, compared to 18% using traditional iterative design. While it requires more upfront staff work, it's ideal for projects where quick market entry is crucial.^[1]

To effectively implement parallel design:

• Distribute work evenly: Assign different aspects of the design to each team member.
• Encourage independence: Let designers work independently to foster diverse ideas.
• Set a timeline: Establish deadlines for initial designs to maintain momentum.
• Merge and refine: Combine the best elements from each design into a cohesive version for testing.