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Be patient and kind to your audience

Be patient and kind to your audience Bad Practice
Be patient and kind to your audience Best Practice

Developing empathy in design means approaching users with a sincere intent to understand their experiences, setting aside any arrogance or an "I-know-everything" mindset. This empathetic approach becomes crucial when interacting with diverse user groups, such as older individuals, users with disabilities, different cultural contexts, or varied technological expertise.

For effective communication with these varied groups, designers should:

  • Adopt a humble attitude: Enter every interaction with an openness to learn, regardless of your own expertise.
  • Be patient and open: Allow users ample time to express themselves, avoiding interruptions. This is particularly vital with groups like older adults who may articulate thoughts at a different pace.
  • Avoid assumptions: Eschew presumptions about what users want or need, opting instead for open-ended questions and active listening.
  • Reflective listening: Demonstrate genuine interest in users' perspectives through paraphrasing their responses and asking relevant follow-up questions.
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