Who is a designer leader?

A design leader is a seasoned expert who leads a team, steering them towards creative and impactful designs. Their role is to shape the vision, strategy, and objectives for design projects in an organization.

Such a leader doesn't just oversee; they guide their team through understanding users, brainstorming, creating prototypes, and testing. They aim to solve complex issues by sparking creativity, promoting teamwork, and maintaining a focus on user needs. For instance, they might involve everyone in finding solutions during brainstorming sessions, rather than dictating decisions.

Ultimately, being a leader in design is more than just having authority. It's about guiding, inspiring, and championing designs that truly meet user needs.