What is user experience (UX)?

User experience (UX) encompasses the full range of interactions users have with a digital product or service. It focuses on shaping those interactions so they are clear, engaging, and aligned with user needs and expectations.

At its core, UX is about understanding how users think, feel, and behave while using a product. Frameworks like the UX Honeycomb help designers evaluate experience quality across key dimensions such as usefulness, usability, and desirability, rather than focusing on visuals alone. The goal is to create interfaces that feel intuitive and visually appealing while supporting a positive overall experience.^[1]