Serif typefaces include slight decorative strokes (called serifs) at the end of letters. They’re one of the oldest types of fonts, dating back to the 1470s and Nicolas Jenson’s Roman Type.^[1]

Serifs are very traditional and were originally popularized by early print magazines. Because of their rich history and long-standing usage, they can give users a feeling of class, romance, and sophistication. They’re excellent for a product or brand that wants to create a trustworthy, reliable, and even formal image.