Negative space provides "breathing room" on the page
Adding negative space to a design doesn't just mean creating bigger gaps between elements. When done right, negative space helps maintain visual balance, adds to the feeling of spaciousness, and emphasizes the intended message.
In the example, scaling down an image brings it to focus. The design looks spatial but at the same time balanced.[1]
Pro Tip: Remember that negative space is an active element of design, so you need to balance it with other content.
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