Write in plain language
Writing always matters, regardless of your audience. Using plain language is especially important for people with dyslexia, low vision, and hearing disabilities, as well as those for whom sign language is their first language. It may be incredibly challenging for them to read in a foreign language and keep up with the captions' pace.
So what does it mean to write plainly?
- Use short and common words
- Write in simple sentences (15-20 words), aiming to include one idea per sentence
- Active voice should make up 80-90% of your verbs
- Cut off jargon and slang that increase cognitive load
- Use lists and paragraphs
Pro Tip: Nielsen Norman Group recommends writing at a 6th- to 8th-grade reading level (ages 11-14) for a general audience, which will also benefit users with different disabilities, including hearing loss.[1]
References
- Plain Language Is for Everyone, Even Experts | Nielsen Norman Group
