Problem framing

Problem framing transforms vague user feedback into actionable product challenges that resonate across departments. Instead of jumping to solutions, teams must collaborate to define the core problem from multiple angles. The process starts with gathering evidence from multiple sources — user research data, technical performance metrics, and business analytics. Teams can then work together to identify patterns and connections, ensuring the problem statement captures the full complexity of the situation rather than just surface-level symptoms.

Clear problem framing leads to better solution exploration. Write problem statements that connect user needs, technical constraints, and business goals. For example, "How might we help users [user need] while considering [technical limitation] and [business objective]?"

When teams understand both the user impact and technical constraints, they can propose solutions that are desirable, feasible, and viable. Regular problem statement reviews help stay focused on solving the right challenges rather than chasing assumptions or personal preferences.