Feedback loop

Feedback loops provide a structured way for team members to review progress, address challenges, and adjust strategies based on insights from different departments.

A feedback loop must include:

• Regular check-ins to assess project status and gather feedback from each department to identify potential issues early
• Open and constructive two-way feedback that allows team members to discuss both successes and areas for improvement without hesitation
• Actionable insights so that feedback can lead to concrete adjustments in processes, roles, or priorities, keeping the project on track
• Follow-ups on previous feedback to ensure changes have been implemented and are working as intended

Each step of the loop matters for making real improvements. For example, if analytics show users stop using a feature after two weeks, teams can investigate why, make changes, and then check if those changes kept more users engaged. This constant cycle of learning and adjusting helps teams make better decisions based on real evidence rather than guesses.