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Prime users

Prime users Bad Practice
Prime users Best Practice

Permission request screens usually don’t give users much insight into why their permission is being asked. And considering 82% of users want to know why an app is asking for information from them, that’s a problem.[1] They’re likely to deny the permission if they don’t immediately understand what it’s for.

Before asking users' permission for anything, show them a primer. Primers explain why the app needs the permission and how it will benefit users before they’re actually asked for that permission.

Pro Tip: A primer screen should always be in context — for example, ask for access to the camera only when users try to take a picture.

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