Pink

In the mid-18th century, pink was a fashionable color among male and female aristocrats, symbolizing class and luxury.  By the mid-20th century, men began wearing darker colors as a reflection of their World War II service, and pink became associated with femininity as part of a postwar effort to reinforce traditional homemaker roles for women. In the 1980s, the advent of ultrasound technology led to pink being commonly associated with baby girls. However, this trend has softened in recent decades, and pink has become more gender-neutral in Western culture.

Today, pink also represents awareness and activism for causes like breast cancer, women's rights, and the LGBTQ community. It symbolizes love, nurture, and compassion, evoking feelings of comfort, warmth, and hope. The phrase “in the pink” signifies good health, while expressions like “everything is rosy” and “tickled pink” denote success and happiness.^[1]