Black

Black is associated with positive qualities like authority, elegance, power, and sophistication. It's popular for formal events and luxury brands like Chanel. It's also used by figures such as priests and judges to convey power and prestige.

Cultural perceptions of black vary. In many Western traditions, black is associated with death, sadness, evil, and mourning. This is evident in expressions like "Black Monday," "Black Plague," "black magic," and "black market." However, in China, white is the color of death.

The use of black in language can reflect racial attitudes and biases, with terms like "blacklist" and "black sheep" often carrying negative connotations, highlighting issues of racism and colorism.

Studies show that people tend to associate blackness with negativity, a phenomenon known as the "bad is black" heuristic. This bias can influence attitudes and behaviors, contributing to colorism, which has been linked to psychosocial, health, and socioeconomic disadvantages.^[1]