Identifying different types of dormant users

Not all dormant users are the same. Recognizing different types of inactive users helps in crafting more targeted and effective re-engagement strategies.

Common types of dormant users include:

• New user drop-offs: Those who signed up but never fully engaged.
• Seasonal users: Engage actively during specific periods, inactive otherwise. These users are often easier to reactivate by aligning outreach with their usual engagement cycles.
• Gradually disengaged: Slowly reduced activity over time
• Suddenly inactive: Abruptly stopped using the product.
• Feature-specific users: Only engaged with certain features, now inactive.