Launch planning

Launch planning prevents chaos when rolling out your content design system. Map your launch in phases over 8-12 weeks:

• First phase: Prepare training materials and migrate existing product content guidelines.
• Second phase: Train all content designers and their direct partners (like product designers, developers, and product managers).
• Third phase: Integrate the system into your design tools and development workflow. Assign one person to own each phase —typically the content lead, design ops manager, and engineering lead respectively.

Create a simple tracking spreadsheet showing each team's readiness. List all product teams, their assigned content designer, training completion date, and first project using the system. Share progress weekly so teams can learn from each other's experiences and share tips. Teams moving faster can help those who need more time. Build in flexibility for teams in critical sprints who need to delay adoption.