Certificate of completion

This course is designed for anyone who works at the intersection of product vision and execution. It suits aspiring product managers who want to understand how to turn strategy into clear action, as well as practicing PMs who want to strengthen their decision-making skills and improve stakeholder communication. Designers and researchers who increasingly interact with product strategy will also find value, since roadmapping connects their work to business outcomes. Engineers and engineering managers benefit as well, gaining clarity on how roadmaps keep teams aligned with business impact. The material is practical enough for professionals in smaller startups, yet structured in a way that benefits those working in larger organizations where alignment across multiple teams is key. It bridges theory with practice and highlights how prioritization and roadmapping shape the daily realities of building products.

No, prior experience with roadmapping is not necessary. The content introduces the topic from the ground up, beginning with common problems in roadmaps and the reasons they fail. From there, it expands into the principles that make a roadmap useful and reliable. While a background in product management is helpful, the course provides enough context for motivated learners with adjacent experience, such as UX design, research, or business analysis. It does not assume familiarity with specific frameworks or tools, but it presents them in a structured way that helps learners adopt practices at their own pace. Even experienced product managers often find roadmapping difficult to master, so the course is structured to spark insights at different levels of expertise.

Prioritization is critical because resources, time, and attention are always limited. Product teams often receive a flood of ideas from stakeholders, users, and competitors, making it impossible to pursue every request. Without prioritization, teams risk spending months building features that do not address real user needs or generate meaningful business outcomes. A structured approach to prioritization ensures that the focus stays on the initiatives with the greatest potential for impact. It helps product managers balance technical feasibility with customer value and business goals, while also providing a framework for saying no to less critical ideas. Prioritization is not only about efficiency but about clarity, helping the team stay aligned and confident that their work contributes to a shared vision.

For new learners, the first level of each course is available free of charge! This allows you to experience the course without any initial investment.

However, if you're seeking a deeper and more comprehensive learning journey, we recommend our Pro Membership. With this subscription, you gain full access to all our courses, which includes additional lessons, engaging design briefs, and thorough assessments.

Additionally, Pro Membership entitles you to receive a certificate upon completion of a course and personalized feedback from experts for all your challenge submissions. To explore the pricing details and find the best plan for your learning needs, please visit our pricing page.