Paulo Alexandre

• Drove innovation in product design, integrating cutting-edge technologies and user-centric methodologies.

• Led design sprints and workshops, involving stakeholders in the design process for collaborative product discovery, helping clients to establish a UX Design culture.

• Developed product vision and business strategies, aligning users and business goals.

• Implemented responsive web and native mobile-first applications, focusing on intuitive user experiences.

• Created storyboards, wireframes, design systems, and high-fidelity mockups/prototypes all using Figma, Figma Jam, Miro, and Research tools as Maze, User Interview, and User testing platforms.

Responsible for all UI and UX design processes and deliverables (research and test, wireframes, lo-fi and hi-fi mockups, prototype, and strategical design decisions for the digital product).

Led and mentored two other designers. Responsible for all design-related deliverables and UX design culture introduction to the company. Worked as a liaison with a contracted third-party Design agency. Direct accountability for Design System decisions and maintenance on the corporate level.

Consulting with clients. Product Design: discovery, research, validation, prototyping (Figma and code), UI design, information architecture, and design system contributions. Designed/developed UI of projects.

Meeting the clients to define project scope and specifications. Designed and developed web projects.

- Communicated with Project Managers to identify and document business/industry requirements for development.

- Delivered over 50+ projects worth over $500 thousand. Reduced costs by implementing new internal processes and technologies.

- Optimized and deployed projects with best practices with Cloudflare.